Systems and methods for generating personalized item descriptions

ABSTRACT

Systems and methods are provided for dynamically generating a product description personalized for a target user account. Product description data and/or product comment data associated with the product are obtained from a server via a communication network. Based on the product description data and/or product comment data, a product description template, comprising fields to be populated, is generated and stored in memory. Comment data associated with a product of interest is obtained from a server via the network. The comment data originates from a set of user accounts each having a similarity score with a target user account that is above a similarity threshold. Based on the set of comment data, comment-based description data are generated and stored in memory. Based on the product description template and the comment-based description data, a product description is generated for presentation for the target user account.

BACKGROUND

The present disclosure generally relates to generating and providingtailored descriptions of products, content items, and/or other types ofitems. In one example, the present disclosure specifically relates tosystems and methods for dynamically generating a product descriptionpersonalized for a target user account.

SUMMARY

Content provider systems, such as Netflix, Hulu, Amazon Prime, and thelike, provide for display content item descriptions that consist of afew paragraphs or bullets points about the movie or other type ofcontent item. Such content item descriptions are aimed at helping theuser understand more about the program and make an informed decision asto which content item to select for consumption. In this respect, somecontent providers have developed algorithms that propose personalizedcontent item suggestions to a user. The quality of such suggestions,judged a posteriori (i.e., after the user has watched the suggestedcontent item), has become a criterion to keep existing users and toacquire new customers. It would be beneficial, therefore, to haveimproved content item suggestions. Similar considerations apply withe-commerce websites, such as Amazon or eBay, where a user is browsingfor items to purchase and may be presented with descriptions of suchitems.

In view of the foregoing, the present disclosure provides systems andrelated methods for generating and providing a dynamic contentdescription, personalized to a user (or to a user account), instead of astatic content description which is the same for all users. The dynamicand personalized content description, in one example, is based on auser's interest and uses to a collaborative filtering that processesinputs from other users to determine an appropriate content description.

One system for dynamically generating a product description personalizedfor a target user account includes a memory storing instructions andcontrol circuitry communicably coupled to the memory and configured toaccess the memory and execute the instructions. The control circuitryobtains, from one or more servers via a communication network, at leastone of product description data associated with a product or productcomment data associated with the product. Based on at least one of theproduct description data or the product comment data, the controlcircuitry generates a product description template, comprising fields tobe populated, and stores the product description template in the memory.The control circuitry obtains, from one or more servers via thecommunication network, a first set of comment data associated with aproduct of interest. The first set of comment data, in one example,originates from a first set of user accounts, each having a similarityscore with a target user account that is above a similarity threshold.Based on comment data from the first set of comment data, the controlcircuitry generates comment-based description data, and stores thecomment-based description data in the memory. A product description isgenerated for aural or visual presentation for the target user account.Generating the product description, in one example, includes retrievingthe product description template from the memory, retrieving thecomment-based description data from the memory, and populating thefields of the retrieved product description template based on theretrieved comment-based description data.

The control circuitry, in some aspects, is further configured to detect,from the target user account, an access request to the product ofinterest. The product description may then be generated in response tothe detecting, from the target user account, the access request to theproduct of interest.

In a further example, the control circuitry is configured to generatethe product description template by analyzing the product descriptiondata and the product comment data. The product description data andproduct comment data are analyzed, for instance, by: identifying aninformation item in the product data (production description data orproduct comment data), associating a tag to the information item,identifying a structure of the product data, and creating a productdescription template comprising the structure and at least one field,each field being linked to a tag.

The control circuitry, in some examples, is further configured togenerate and store in the memory a plurality of product descriptiontemplates.

The product description data, for instance, may relate to the product ofinterest or to similar products, and the product comment data may relateto the product of interest or to similar products. The productdescription data may originate from a product provider or the like, andthe product comment data may originate from a set of certified useraccounts or the like.

In one aspect, the control circuitry is configured to populate thefields of the retrieved product description template by selectingcomment-based description data based on an input date of comment data orwith an engagement value of the user account with respect to the productof interest. In another aspect, the control circuitry is configured topopulate the fields of the retrieved product description template byselecting a field in the product description template, the field beinglinked to a tag, and selecting an information item of the comment-baseddescription data that is associated with the tag.

In another aspect, the control circuitry is configured to generate thecomment-based description data by analyzing comment data of the firstset of comment data, the comment data of the first set of comment databeing associated with the product of interest and including informationitems. The analyzing the comment data of the first set of comment datamay include identifying an information item in the comment data andassociating a tag to the information item. The control circuitry may befurther configured to analyze the comment data of the first set ofcomment data by creating a list including a plurality of informationassociated with a same tag, and populate the fields of the retrievedproduct description template by selecting, for a field in the productiondescription template linked to the tag, an information item from thelist.

In some examples, the control circuitry is configured to analyze thecomment data of the first set of comment data by: selecting a second setof comment data amongst the first set of comment data, the selectionbeing based on a priority score wherein the priority score includes atleast one of a number of likes of the comment data, a number of dislikesof the comment data, a number of shares of the comment data, and/or anumber of replies to the comment data. In another example, the controlcircuitry is configured to analyze the product data or comment data byusing at least one of part-of-speech tagging, dependency parsing, ordomain knowledge.

The control circuitry, in another aspect, is further configured togenerate the product description template by attributing an importancescore to the product description template. The importance score isstored in the memory, and the product description is generated byretrieving from the memory a plurality of product description templatesand their respective importance scores, the importance scores beingdifferent, and concatenating the plurality of product descriptiontemplates based on their importance scores. The product descriptiontemplates may be concatenated according to a decreasing importancescore. At least two product description templates may, in some examples,have the same importance, and the control circuitry may be configured togenerate the product description by retrieving from the memory the twoproduct description templates, receiving a target-user input, andselecting one of them based on the target-user input. The target-userinput, for instance, may include an input made by the target useraccount for a product different from the product of interest.

The first set of user accounts may be identified by a recommender systemusing at least one of collaborative filtering, content-based filtering,and/or a knowledge-based system, in some aspects.

In a further aspect, the control circuitry is further configured toreceive an identifier of a product of interest via a recommender systemthat uses a second set of user accounts, obtain the second set of useraccounts, and select the first set of user accounts amongst the secondset of user accounts. The first set of user accounts is selected amongstthe second set of user accounts, based on at least one of: a similarityscore between the target user account and a similar user account, thenumber of inputs made by a similar user account, or an engagement valueof the target user account with respect to the product of interest. Theproduct of interest may include, for example, a media asset and/or anitem to acquire. The engagement value of the target user account mayinclude, for a product being a media asset, a percentage of the mediaasset viewed via the target user account.

In yet another aspect, the control circuitry is further configured to,after a first product description has been generated at a given time,obtain new comment data from the first set of user accounts, the newcomment data being generated after the given time or originating fromuser accounts newly introduced in the first set of user accounts. Thecontrol circuitry generates and stores in memory new comment-baseddescription data and generates a new product description based on thenew comment-based description data.

The control circuitry may, for example, be further configured to updatethe first set of user accounts. The first set of user accounts may beupdated, for instance, based on a modification in a similarity score ofa user account with respect to the target user account.

BRIEF DESCRIPTION OF THE DRAWINGS

The above and other objects and advantages of the disclosure will beapparent upon consideration of the following detailed description, takenin conjunction with the accompanying drawings, in which:

FIG. 1 is an illustrative block diagram showing a scenario fordynamically generating a product description, in accordance with someembodiments of the disclosure;

FIG. 2 is an illustrative block diagram showing some parts of a systemfor dynamically generating a product description, in accordance withsome embodiments of the disclosure;

FIG. 3 depicts an illustrative flowchart of a process for dynamicallygenerating a product description, in accordance with some embodiments ofthe disclosure;

FIG. 4 depicts an illustrative flowchart of a process for dynamicallygenerating a product description, wherein generating a productdescription is performed in response to detecting an access request tothe product of interest, in accordance with some embodiments of thedisclosure;

FIG. 5 depicts an illustrative flowchart of a process for dynamicallygenerating a product description, in accordance with some embodiments ofthe disclosure;

FIG. 5 depicts an illustrative flowchart representing in more detail thegeneration of the description template, in accordance with someembodiments of the disclosure;

FIG. 6 depicts an illustrative representation of product data and theprocess thereof, in accordance with some embodiments of the disclosure;

FIG. 7 depicts an illustrative representation of a database ofdescription templates stored in the memory, in accordance with someembodiments of the disclosure;

FIG. 8 depicts an illustrative flowchart representing an importancescore in the generation of the description template, in accordance withsome embodiments of the disclosure;

FIG. 9 depicts an illustrative flowchart representing in more detailgenerating comment-based description data, in accordance with someembodiments of the disclosure;

FIG. 10 depicts an illustrative representation of a provider serverstoring comment data, in accordance with some embodiments of thedisclosure;

FIG. 11 depicts an illustrative representation of comment-baseddescription data and the process thereof, in accordance with someembodiments of the disclosure;

FIG. 12 depicts an illustrative flowchart representing a selection ofcomment data, in accordance with some embodiments of the disclosure;

FIG. 13 depicts an illustrative flowchart representing a selection of afield, in accordance with some embodiments of the disclosure;

FIG. 14 depicts an illustrative flowchart representing a concatenationof description templates, in accordance with some embodiments of thedisclosure;

FIG. 15 depicts an illustrative flowchart representing a selection of adescription template, in accordance with some embodiments of thedisclosure;

FIG. 16 depicts an illustrative flowchart of a process involving arecommender system to identify similar user accounts, in accordance withsome embodiments of the disclosure;

FIG. 17 depicts an illustrative flowchart of a process involving anupdate of a product description, in accordance with some embodiments ofthe disclosure.

DETAILED DESCRIPTION

FIG. 1 illustrates an overview of a scenario in which a system 100dynamically generates a product description 102 that is personalized fora target user account, in accordance with some embodiments of thedisclosure. In particular, a scenario according to an embodimentinvolves three different parts: a first part relates to generating atleast one product description template that needs to be populated; asecond part relates to generating comment-based description data; and athird part relates to populating the product description template withcomment-based description data to create the product description 102.The product description 102 is aimed at presenting a product of interestfor a target user, using a target user account, with a customizeddescription. In an embodiment, a product description is generated upondetection of an access request to the product of interest by the targetuser account. As the generation of the product description usestemplates and comment-based description data, it can be automaticallyprocessed and tailor-made to fit the profile of the user of the targetuser account. Two different examples will be used: a product of interestthat is a media asset (such as a series) and a product of interest thatis an item to acquire (to purchase, to buy, or to rent).

System 100 includes a first computing device 104, which will be referredto as the “target user equipment”, such as a smartphone, a laptop, atablet, a smart TV, etc. that has various user interfaces configured tointeract with one or more nearby users, and more particularly to thetarget user. The target user equipment 104 is configured to visually oraudibly display the product description, by means of display 106 orspeaker 108. System 100 also includes a communication network 110, suchas the Internet and/or a local network; at least one second computingdevice 112 (referred to as “similar user equipment”, with two of them inFIG. 1 ); at least one provider server 114; at least one third computingdevice 116 (referred to as “certified user equipment”) and a server 118.Target user equipment 104, similar user equipment 112, provider server114, certified user equipment 116 and server 118 are communicativelycoupled to one another by way of communication network 110.

In an embodiment, server 118 obtains (120), from the provider server 114and via the communication network 110, at least one of productdescription data or product comment data. The product description dataand the product comment data may be related to the product of interestor to similar products. For instance, if the product of interest is acomedy series (“Young Sheldon”), a similar product may another comedyseries (“Big Bang Theory”); if the product of interest is a laptop(MacBook Pro), a similar product may be another laptop (all the HPlaptops). The product description data corresponds to informationprovided by a product provider (manufacturer, distributor, seller, etc.)while the product comment data corresponds to information input (122) bya certified user account of a set a certified user accounts, forinstance by means of certified user equipment 116 via communicationnetwork 110. Provider server 114 may include a plurality of servers, andthe servers may comprise databases, such as a manufacturer database, adistributor database, or a seller database. Server 118 generates (124),based on at least one of the product description data or the productcomment data, a product description template. The product descriptiontemplate comprises at least one field to be populated. Server 118 thenstores (126) the product description template in a memory.

In an embodiment, server 118 obtains (128), from the provider server 114or any other server, and via the communication network 110, a first setof comment data originating from a first set of user accounts. Each useraccount of the first set of user accounts has a similarity score withthe target user account that is above a similarity threshold. In otherwords, the user accounts of the first set of user accounts areconsidered as similar accounts to that of the target user account. Thecomment data of the first set of comment data are associated with theproduct of interest. Each comment data of the first set of data havebeen input (130) by means of the similar user equipment 112, forinstance. This means that each comment data contains information (e.g.,descriptive information) about the product of interest. Based on commentdata of the first set of comment data, server 118 generates (132)comment-based description data and stores them (134) in a memory.

In an embodiment, server 118 generates (136), for aural or visualpresentation, a product description for the target user account usingthe stored product description template and the stored comment-baseddescription data. The product description may send (138), for instanceto the target user equipment 104, the product description 102, such thatit gets displayed. To generate the product description, server 118retrieves from the memory a product description template andcomment-based description data. Server 118 then populates the at leastone field of the retrieved product description template based on thecomment-based description data. The product description thereforedepends directly from the first set of comment data, which comes fromsimilar user accounts, that is to say liked-minded users. In particular,generating 136 the product description may be performed by server 118 inresponse to detecting by server 118 an access request to the product ofinterest. For instance, provider database 114 may receive (140) arequest for access and forward (142) the information to the server 118.

FIG. 2 is an illustrative block diagram showing some parts of an exampleof system 100 for dynamically generating a product descriptionpersonalized for a target user account, in accordance with someembodiments of the disclosure. Although FIG. 2 shows system 100 asincluding a number and configuration of individual components, in someembodiments, any number of the components of system 100 may be combinedand/or integrated as one device. System 100 includes the first computingdevice, the second computing device and the third computing device,which are represented as computing device 202 to avoid overcomplicatingthe drawings. However, system 100 may comprise a plurality of secondcomputing devices (as illustrated in FIG. 1 ) and a plurality of thirdcomputing devices. System 100 also includes communication network 110,provider server 114, and server 118. Each of those elements iscommunicatively coupled to communication network 110, which may be theInternet or any other suitable network or group of networks. In someembodiments, system 100 excludes server 118 or provider server 114, andfunctionality that would otherwise be implemented by server 118 orprovider server 114 is instead implemented by other components of system100, such as computing device 202. In still other embodiments, server118 works in conjunction with computing device 202 to implement certainfunctionality described herein in a distributed or cooperative manner.

Server 118 includes control circuitry 204 and input/output (hereinafter“I/O”) path 206, and control circuitry 204 includes storage 208, such asa memory, and processing circuitry 210. Computing device 202, which maybe a personal computer, a laptop computer, a tablet computer, asmartphone, a smart television, a smart speaker, or any other type ofcomputing device, includes control circuitry 212, I/O path 214, display106, a speaker 108, and user input interface 110, such as a keyboard, atactile screen or a voice-user interface configured to receive naturallanguage queries uttered by users in proximity to computing device 202.Control circuitry 212 includes storage 216 and processing circuitry 218.Control circuitry 204 and/or 212 may be based on any suitable processingcircuitry such as processing circuitry 210 and/or 218. As referred toherein, processing circuitry should be understood to mean circuitrybased on one or more microprocessors, microcontrollers, digital signalprocessors, programmable logic devices, field-programmable gate arrays(FPGAs), application-specific integrated circuits (ASICs), etc., and mayinclude a multi-core processor (e.g., dual-core, quad-core, hexa-core,or any suitable number of cores). In some embodiments, processingcircuitry may be distributed across multiple separate processors, forexample, multiple of the same type of processors (e.g., two Intel Corei9 processors) or multiple different processors (e.g., an Intel Core i7processor and an Intel Core i9 processor). Provider server 114 comprisessimilar elements (not illustrated to avoid overcomplicating thedrawing).

Each of storage 208, storage 216, and/or storages of other components ofsystem 100 (e.g., storages of provider server 114, and/or the like) maybe an electronic storage device. As referred to herein, the phrase“electronic storage device” or “storage device” should be understood tomean any device for storing electronic data, computer software, orfirmware, such as random-access memory, read-only memory, hard drives,optical drives, digital video disc (DVD) recorders, compact disc (CD)recorders, BLU-RAY disc (BD) recorders, BLU-RAY 3D disc recorders,digital video recorders (DVRs, sometimes called personal videorecorders, or PVRs), solid state devices, quantum storage devices,gaming consoles, gaming media, or any other suitable fixed or removablestorage devices, and/or any combination of the same. Each of storage208, storage 216, and/or storages of other components of system 100 maybe used to store various types of content, metadata, and or other typesof data. Non-volatile memory may also be used (e.g., to launch a boot-uproutine and other instructions). Cloud-based storage may be used tosupplement storages 208, 216 or instead of storages 206, 216. In someembodiments, control circuitry 204 and/or 212 executes instructions foran application stored in memory (e.g., storage 208 and/or 216).Specifically, control circuitry 204 and/or 212 may be instructed by theapplication to perform the functions discussed herein. In someimplementations, any action performed by control circuitry 204 and/or212 may be based on instructions received from the application. Forexample, the application may be implemented as software or a set ofexecutable instructions that may be stored in storage 208 and/or 216 andexecuted by control circuitry 204 and/or 212. In some embodiments, theapplication may be a client/server application where only a clientapplication resides on computing device 202, and a server applicationresides on server 118.

The application may be implemented using any suitable architecture. Forexample, it may be a stand-alone application wholly implemented oncomputing device 202. In such an approach, instructions for theapplication are stored locally (e.g., in storage 216), and data for useby the application is downloaded on a periodic basis (e.g., from anout-of-band feed, from an Internet resource, or using another suitableapproach). Control circuitry 212 may retrieve instructions for theapplication from storage and process the instructions to perform thefunctionality described herein. Based on the processed instructions,control circuitry 212 may determine what action to perform when input isreceived from user input interface 110.

In client/server-based embodiments, control circuitry 212 may includecommunication circuitry suitable for communicating with an applicationserver (e.g., provider server 114, server 118), or other networks orservers. The instructions for carrying out the functionality describedherein may be stored on the application server. Communication circuitrymay include a cable modem, an Ethernet card, or a wireless modem forcommunication with other equipment, or any other suitable communicationcircuitry. Such communication may involve the Internet or any othersuitable communication networks or paths (e.g., communication network110). In another example of a client/server-based application, controlcircuitry 212 runs a web browser that interprets web pages provided by aremote server (e.g., server 118, provider server 114). For example, theremote server may store the instructions for the application in astorage device. The remote server may process the stored instructionsusing circuitry (e.g., control circuitry 204) and/or generate displays.Computing device 202 may receive the displays generated by the remoteserver and may display the content of the displays locally via display106. This way, the processing of the instructions is performed remotely(e.g., by server 118) while the resulting displays, such as the displaywindows described elsewhere herein, are provided locally on computingdevice 202. Computing device 202 may receive inputs from the user viainput interface 110 and transmit those inputs to the remote server forprocessing and generating the corresponding displays.

A user may send instructions to control circuitry 204 and/or 212 usinguser input interface 110. User input interface 110 may be any suitableuser interface, such as a remote control, trackball, keypad, keyboard,touchscreen, touchpad, stylus input, joystick, voice recognitioninterface, gaming controller, or other user input interfaces. User inputinterface 110 may be integrated with or combined with display 106, whichmay be a monitor, a television, a liquid crystal display (LCD), anelectronic ink display, or any other equipment suitable for displayingvisual images.

Server 118 and computing device 202 may transmit and receive content anddata via I/O path 206 and 214, respectively. For instance, I/O path 206and/or I/O path 214 may include a communication port configured totransmit and/or receive (for instance to and/or from provider server(114), via communication network 110, content item identifiers, naturallanguage queries, and/or other data. Control circuitry 204, 212 may beused to send and receive commands, requests, and other suitable datausing I/O paths 206, 214.

Having described system 100, reference is now made to FIG. 3 , whichdepicts an illustrative flowchart of a process 300 for generating aproduct description of a product of interest, which is personalized fora target user account. Process 300 may be implemented by system 100, inaccordance with some embodiments of the disclosure. In variousembodiments, individual steps of process 300, or any process describedherein, may be implemented by one or more components of system 100.Although the present disclosure may describe certain steps of process300 (and of other processes described herein) as being implemented bycertain components of system 100, such as control circuitry 204 ofserver 118 this is for purposes of illustration only, and othercomponents of system 100 may implement those steps instead.

At 302, control circuitry 204 obtains at least one product descriptiondata associated with a product or product comment data associated with aproduct, both of them being referred to as “product data”. Product datamay be received, via the communication network 110, from the providerserver 114. A product here may be the product of interest (i.e., theproduct for which a personalized description is to be generated) or anyproduct similar to it. It may be a product that shares a similarityindex with the product of interest. The similarity index may take intoaccount metadata associated with the product, such as the label of theproduct or its classification (categories and/or subcategories). Forinstance, when the product of interest is a MacBook Pro (thus an item topurchase), a label of the product may be “laptop”. The similar productsmay comprise any other laptops. The category may be “Apple product” andsubcategories may be “MacBook”, then “MacBook Pro”/“MacBook Air”, andany product in the subcategories may be considered as well. When theproduct of interest is “Young Sheldon” (thus a media asset), a label ofthe product may be “series”. The similar products may comprise anyseries. The categories or subcategories may be “comedy”, “spin-off”,“U.S.” and any product in the subcategories may be considered as well.

The product description data are data provided by the product provider(Apple or Warner Bros, in the previous examples) and/or the merchant ordistributor (Amazon or Netflix in the previous examples). Therefore, theproduct description data may be obtained from several provider servers114, which may comprise merchant databases or distributor databases.

The product comment data are data provided by user accounts. Morespecifically, the users are chosen amongst a set of certified useraccounts. By certified, it is meant that those user accounts areclassified as inputting data that is high-quality and accurate. Forinstance, a certified user account is known for providing comment datathat is grammatically correct and that present a good syntax to createcoherent sentences. The set of certified user accounts may be determinedby peer approbation. Typically, the product comment data are input in auser's review section of a product or on a forum-like website. Theproduct comment data may be obtained from several provider servers 114,for instance a provider database, a merchant database, or a third-partydatabase, such as the server of a fan website, a forum website, etc.

Each product data may be comprised of a plurality of objects, retrievedin or converted to in a text form. An object may be, for instance, asentence.

In an embodiment, control circuitry 204 retrieves only productdescription data or only product comment data. In another embodiment,control circuitry 204 retrieves both. The amount of data may beconsiderable. For instance, control circuitry 204 may obtain thousandsof product description data and thousands of product comment data.

At 304, control circuitry 204 processes the product data (either one orboth of the product description data and the product comment data) togenerate a product description template. A product description templatecomprises one or several fields (e.g., blank fields) that need to bepopulated with information related to the product of interest. Thefields are linked together by a structure, the structure being, forinstance, extracted from product data. A plurality of descriptiontemplates may be generated. For example, one object determined from theproduct data may be processed to generate one template. More generally,a product data that comprises a certain amount of objects may lead tothe generation of as many objects. Conversely, objects can beconcatenated to generate a single template. More details about 304 arediscussed below.

At 306, control circuitry 204 stores the product description template inthe memory (e.g., storage 208). Typically, a plurality of productdescription templates are stored, such that a database of descriptiontemplates is created and/or maintained.

Steps 302, 304 and 306 may be carried out regularly (for instance, everyweek, every month, etc.) or when a new product description data orproduct comment data is input on the provider server 114. This allowsfor keeping up-to-date templates (to account for the evolution oflanguage, etc.). To avoid processing data that were already processed,only new product data may be obtained to generate a product descriptiontemplate.

At 308, control circuitry 204 obtains, via the communication network110, a first set of comment data associated with the product ofinterest. The comment data may be received from the provider server 114or any source such as disclosed previously for the product data, exceptthat the comment data relates this time to the product of interest. Thefirst set of comment data originates from a first set of user accountswherein each has a similarity score with the target user account that isabove a similarity threshold (and herein referred to as a “similar useraccount”). A similarity threshold may take into account the target useraccount profiles and compare it with other user account profile. Arecommender system using any of a collaborative filter, content-basedfiltering, and a knowledge-based system may be suitable to determine thefirst set of user accounts. The comment data typically consists ofcomment data input by a similar user account. For example, a similaruser account may post online a comment about a laptop. That commentforms a comment data. Comment data may be comprised of a plurality ofobjects, retrieved in or converted to a text form. An object may be, forinstance, a sentence. A comment data may contain a plurality of objects(for example several sentences). As an illustration only, controlcircuitry 204 may obtain thousands of comment data.

At 310, control circuitry 204 processes comment data from the first setof comment data to generate comment-based description data. Thecomment-based description data may consist of isolated concepts ofobjects of the comment data. In an embodiment, each comment data maylead to the generation of at least one comment-based description data.For example, one object (e.g., a sentence such as “The battery of thatcheap laptop is exceptional”) determined from the comment data may beprocessed to generate one or more comment-based description data (e.g.,“exceptional battery” and “cheap laptop”—see later for the form of thecomment-base description data). More generally, a comment data thatcomprises a certain amount of objects may lead to the generation of atleast as many comment-based description data. More details about 310 aredescribed below.

At 312, control circuitry 204 stores the comment-based description datain the memory (e.g., storage 208). Typically, a plurality ofcomment-based description data is stored, such that a database ofcomment-based description data is created or maintained.

At 314, control circuitry 204 may receive an identifier for a product ofinterest. At 316, in response to receiving the identifier, controlcircuitry may generate, for aural or visual presentation, a productdescription, for the target user account, of the product of interest.Control circuitry generating, at 316, comprises control circuitryretrieving, at 318, the product description template from the memory(e.g., storage 208), retrieving, at 320, comment-based description datafrom the memory (e.g., storage 208), and populating, at 322, the one ormore fields of the retrieved product description template based on theretrieved comment-based description data. In an embodiment, controlcircuitry 204 retrieving, at 318, involves control circuitry 204retrieving a product description template from the plurality ofdescription templates stored. At 324, control circuitry 204 may send theproduct description to the provider server 114 which will in turn sendit to the target user equipment 104 to be displayed thereon.

In reference to FIG. 4 , which depicts an illustrative flowchart ofprocess 400, generating, at 316, may be performed in response to controlcircuitry 204 detecting, at 402, from the target user account, an accessrequest to the product of interest. Control circuitry 204 detecting, at402, may be performed by control circuitry 204 receiving a notificationfrom the provider server 114 that the target user account has requestedaccess to the product of interest on the provider server 114. Forinstance, the target user account may click on a link relating to theproduct of interest. In this way the product description is generatedwhen the target user account needs it: this enables using the mostappropriate description template and the most appropriate comment-baseddescription data.

In reference to FIGS. 5, 6, 7, and 8 , more precision about thedescription template will be given. FIG. 5 depicts a flowchart ofprocess 500. Control circuitry 204 generating, at 304, the productdescription template may comprise the control circuitry 204 analyzing,at 502, product description data and/or product comment data andcreating 504, based on that analyzing, the product description template.Analyzing, at 502, may comprise, for each product data (productiondescription data and product comment data) control circuitry 204identifying, at 506, an information item in the product data andassociating 508 that information item with a tag. Different tag labelsmay be used, in order to cover the nature of the product, product name,the features, the quality, etc. For instance, tag labels may be“PRODUCT_NAME”, “ADJECTIVE”, “FEATURE”, “NATURE”, “NAME”, “ROLE”, etc.In addition, control circuitry 204 analyzing, at 502, comprises controlcircuitry 204 identifying, at 510, the structure of the product data(e.g., a sentence). The structure is formed by the connectors around theinformation item, which make the product data (e.g., a sentence) agrammatically and syntactically correct sentence. The information itemassociated with a tag then becomes a field to be populated. Therefore,control circuitry 204 creating, at 504, typically comprises controlcircuitry 204 inserting, at 512, a field where there is an informationitem. Control circuitry 204 inserting, at 512, a field may comprisecontrol circuitry 204 retrieving (as it is or slightly altered) thestructure of a product data and replacing the tagged information item byblank fields. Creating, at 504, also comprises control circuitryassociating, at 514, a tag to the field. In an embodiment, the tag isthe same tag as the tag associated with the information item originallyidentified in the product data that led to the creation of the productdescription template.

FIG. 6 shows a chart 600 illustrating product description data andproduct comment data obtained at 302 and analyzed at 502. Column “input”602 represents the product comment data, as obtained from the providerserver 114, for instance. Some metadata may be associated with the input602, such as an Input ID 604, which enables unique identification ofeach product data, and an origin 606 which enables tracing the input forfurther processing (which certified user, which provider, etc.). Column“tagged sentence” 608 shows how an product data is processed by controlcircuitry 204. For instance, product description data (input 602) may be“Dell Inspiron has great battery life”. The information item identifiedis “Dell Inspiron”, “great” and “battery life” with respective tagsPRODUCT_NAME, ADJECTIVE, and FEATURE, and the structure is “[ . . . ]has [ . . . ]”. The tagged sentence, which shows the structure and thetags associated with the information item may be: <DellInspiron>(PRODUCT_NAME) has <great>(ADJECTIVE)<battery life>(FEATURE).

Analyzing product description data or product comment data may beperformed using at least one of part-of-speech tagging, dependencyparsing, or domain knowledge. Those techniques enables identification ofinformation item and the structure within every product data.

Once analyzing 502 has been performed, control circuitry 204 creates thedescription template or a plurality of description templates. Adescription template is comprised of a structure identified at 510 andat least one field linked to a tag associated at 508 and 514. A fieldassociated with a tag may be populated with a comment-based dataassociated with the same tag.

FIG. 7 shows a database 700 comprising a plurality of descriptiontemplates that can be stored at 306 in storage 208 of the server 118.Database 700 includes at least the description templates 702 andtemplate IDs 704 to uniquely identify each description template.

In an embodiment further shown in FIG. 7 and in FIG. 8 which depicts aflowchart 800, generating, at 304, a product description template maycomprise attributing 802, by control circuitry 204, an importance score706 to the product description template 702. Control circuitry 204 maythen store 804 the importance score 706 along with the productdescription template 702. The importance score may be attributed basedon the tags or the structure. For instance, a tag indicating “NATURE”means that the description template is aimed at introducing the productand therefore is key in a description; importance 706 may be “1” (seeTemp4 in FIG. 7 ). For instance, a structure indicating a casualsentence is aimed at convincing the user and is preferably put at theend of the description; importance 706 may be “3” (see Temp2 and Temp3on FIG. 7 ). The same importance can be attributed to severaldescription templates. A similar importance may also signify that themeaning of the description template is identical (see Temp2 and Temp3 onFIG. 7 for instance). As will be described below, the importance score706 is used to generate a more complex product description: as onedescription template usually enables the expression of a single idea, aproduct description may include several description templatesconcatenated together, to form a bundle of sentences.

In reference to FIG. 9 depicting a flowchart of process 900, moreprecision about the comment-based description data will be given.Control circuitry 204 generating, at 310, comment-based description datamay comprise control circuitry 204 analyzing, at 902, comment data ofthe first set of comment data. The comment data are associated with theproduct of interest and contains information that describes the productof interest, in one way or another. Control circuitry 204 analyzing, at902, comprises, for each comment data of the first set of comment data,control circuitry 204 identifying, at 904, at least one information itemin the comment data, and, at 906, associating a tag to the informationitem. A plurality of information item can be associated with a same tag.In that case, at 908, control circuitry 204 may create a list ofinformation item associated with the same tag. The information item andthe associated tag form a comment-based data. In an embodiment, controlcircuitry 204 filters 910 the information items by means of a sentimentanalyzer or a similarity detector and classifies 912 them accordingly.For instance, the classification can include happy, sad, cheerful,spoiler, background, etc. At 914, control circuitry 204 stores thecomment-based description data, that is to say an information item withits associated tag, in the memory (e.g., storage 208). A plurality ofcomment-based description data is stored, such that a database iscreated.

FIG. 10 illustrates a provider server 114 storing comment data. Thosecomment data were input by different similar user accounts, aboutdifferent products. For instance, user account 3 has input two commentdata about product 1 and four comment data about product 2. Althoughonly comment data related to the product of interest are useful togenerate a production description for such product, it is efficient toprocess as many comments about as many products as possible, in order tobuild a database of comment-based description data. Depending on theproduct of interest, only the comment-based description data associatedwith the product of interest are used to populate the fields of thedescription template. For instance, say the product of interest isproduct 1 (MacBook Pro); say product 2 (HP laptop) has the same natureas product 1, and product 4 (a shovel) is unrelated; say a similaritythreshold is defined as having commented on at least on two products ofthe nature of products 1 and 2 (laptop). In that case, only useraccounts 1, 2 and 4 match the criterion of the similarity threshold. Asproduct 1 is the product of interest, comments #1, #2, and #3 of useraccount 1, comment #1 of user account 2 and comments #1 and #2 of theuser account 3 are part of the first set of comment data.

Those comment data are obtained by control circuitry 204 at 308. Asnoted previously, other comment data may be retrieved at the same time,so that the database of comment-based description data is alreadyexisting when control circuitry 204 is solicited to generate 316 thepersonalized product description.

FIG. 11 shows a chart 1100 illustrating comment data obtained at 308 andanalyzed at 902. Column “input” 1102 represents the comment data, asobtained from the provider server 114, for instance. Some metadata maybe associated with the input 1102, such as an input ID 1104, whichenables unique identification of each comment data, an origin 1106 whichenables tracing the input for further processing, and a date 1110corresponding to an input date of the comment data. The date 1110 may beused to perform a continuous or quasi-continuous obtention of commentdata without having to re-obtain all the comment data of the first setof user accounts. It suffices to retrieve comment data that have a dateposterior to the date of the latest step of retrieving comment data.Column “tagged sentence” 1108 shows how a comment data is processed bycontrol circuitry 204. For instance, comment data (input 1102) may be “Ilike the beautiful keyboard”. The information item identified is“beautiful” and “keyboard” with respective tags ADJECTIVE and FEATURE.

Analyzing comment data may be performed using at least one ofpart-of-speech tagging, dependency parsing, or domain knowledge. Thosetechniques enables identification of information item within everycomment data.

In an embodiment, not all the comment data from the first set of usersare analyzed at 502. In reference to FIG. 12 illustrating flowchart1200, control circuitry 204 analyzing comprises control circuitry 204selecting, at 1202, a second set of comment data from the first set ofcomment data. Then, control circuitry 204, identifying, at 904,associating, at 906, and storing at 914, as disclosed previously inrelation to FIG. 9 are carried out with comment data from the second setof comment data. Selecting 1202 is performed based on a priority scoreattributed to each comment data. For instance, the priority score mayinclude at least one of number of likes of the comment data, number ofdislikes of the comment data, number of shares of the comment data,number of replies to the comment data. This is aimed at avoidingprocessing comment data that would provide little or no added value tothe product description.

In reference to FIG. 13 , which depicts a flowchart of process 1300,more precision about populating, at 322, at least one field of aretrieved product description template using retrieved comment-baseddescription data will be given. At 1302, control circuitry 204 selects afield in the retrieved product description template. The field isassociated with a tag, and at 1304, control circuitry 204 selects aninformation item that is associated with the same tag, in order topopulate the field. In a case where a list of information itemsassociated with a same tag was created, at 908, control circuitry 204selecting, at 1304, may comprise control circuitry 204 selecting fromthe list information items amongst all the information items associatedwith the same tag.

FIG. 14 depicts a flowchart 1400 disclosing an embodiment using animportance score, in relation to FIG. 8 . At 802, an importance score706 was attributed to the description template. Generating 316 apersonalized product description comprises retrieving 1402 a pluralityof product description templates, along with the respective scores. Theretrieved product description templates have a different importancescores. At 1404, control circuitry 204 concatenates the plurality (or atleast two of the plurality) of product description templates. Thisenables creation of a more complex template, with different sentencesfor example. In order to create a logical progression, the concatenationis carried out with a decreasing importance score. With the examples ofFIG. 7 , a concatenated description template may be: “<PRODUCT_NAME> isa <ADJECTIVE><NATURE>. <PRODUCT_NAME> has <ADJECTIVE_LIST><FEATURE>.<ADJECTIVE_LIST><FEATURE> is worth every penny.” The characteristicswhich are more important appear first, and the persuasive part appearslast. Alternatively, concatenating, at 1404, may be performed after thedescription templates are populated at 322.

FIG. 15 depicts a flowchart 1500 disclosing an embodiment in whichseveral description templates have the same importance score. Generating316 may comprise retrieving 1502 two product description templates thathave the same importance. For instance, Temp2 and Temp3 of FIG. 7 havethe same importance. They both express the same concept, and thereforeit is preferable that the concatenated template does not include both ofthem. At 1504, control circuitry 204 receives a target user accountinput and, at 1506, selects one of the description templates based onthe target user account input. As the personalized description isgenerated automatically, the target user input may be an inputpreviously made by the target user account and unrelated to thegeneration of the product description. For instance, the input may be acomment data about a product other than the product of interest, whereinthe comment data contained a similar formulation to that of one of thedescription templates. Using comment data stored on the provider server114 depicted on FIG. 10 , control circuitry may receive comment datafrom the target user account and determine that comment 2 about Product4 reads “cost”. Therefore, control circuitry 204 may choose Temp3 ofFIG. 7 over Temp2 because the former contains the same word and thelatter doesn't.

In reference to FIG. 16 , flowchart 1600 illustrates how the first setof user accounts may be obtained. At 1602, control circuitry 204receives an identifier for a product of interest. The identifier is sentby a recommender system, which uses a second set of user accounts. Therecommender system may send a plurality of products of interest. Therecommender system may be implemented at the provider server 114. Thesecond set of user accounts includes user accounts that are similar tothe target user account (referred to as similar user accounts). Therecommender system may use a similarity score to determine the secondset of user accounts. At 1604, control circuitry retrieves the secondset of user accounts and, at 1606, selects the first set of useraccounts amongst the second set of user accounts. Selecting 1606 may beperformed using at least one of similarity score between the target useraccount and a similar user account above the threshold, number ofcomment data made by a similar user account, an engagement value of thetarget user account with respect to the product of interest, etc.

In some embodiments, populating the field of the description template isperformed using a specific selection of comment-based description data.In one embodiment, the specific selection takes into account date 1110of the comment data, as shown in FIG. 11 , so that the productdescription is up-to-date. More specifically, only comment-baseddescription data based on comment data input after a given date may beused. The given date may be a date at which the target user accountconsulted the product of interest on the provider server 114, forinstance. In one embodiment, the specific selection takes into accountan engagement value of the target user account with respect to theproduct of interest is taken into account. For instance, if the productof interest is a media asset such as a series, the engagement value maybe the completion rate of the series. In this case, as the target useraccount already has some knowledge about the product of interest, ageneric description can be avoided to focus on an aspect more relevantto the target user account. If the product of interest is an item topurchase, the engagement value may be the number of times the targetuser account has accessed the web page of the product of interest or thetime spent on that web page or any other related page (forum, etc.).

Given that the value of the similarity score may evolve over time, andthat the first set of comment data may evolve over time, two productdescriptions generated for the same product of interest and for the sametarget user account, at different times, may be different. FIG. 17depicts a flowchart 1700 illustrating the generation of two productdescriptions. For instance, if, at a certain date, a first productdescription was generated, at 1702, in accordance with process 300 forinstance, control circuitry 204 may obtain, at 1704 new comment datafrom the first set of user accounts. The new comment data were eitherinput after the given time or originate from user accounts that arenewly included in the first set of user account (because of a change inthe similar score). For instance, if the target user account startsbrowsing a specific type of product, the similarity score will reflectthat change in profile, and some user accounts that were considered assimilar (e.g., above the similarity threshold) will cease to be, andsome user accounts that were not considered as similar (e.g., below thesimilarity threshold) will be considered as similar (e.g., above thesimilarity threshold). The rest of the process 1700 is similar to thatof FIG. 3 . At 1706, control circuitry 204 generates new comment-baseddescription data and, at 1708, stores the new comment-based descriptiondata in the memory. At 1710, control circuitry generates a new productdescription based on the new comment-based description data. In oneembodiment, the new product description is based only on newcomment-based description data. In another embodiment, the new productdescription is based on comment-based description data used to generatethe first product description and based on the new comment-baseddescription data. To shorten the processing time and decrease therequired resources at the server 118, the new product description may bebased on the first product description, which is altered using newcomment-based description data. The new product description that is tobe aurally or visually presented to the target user account is thushighly consistent with the last evolution of the target user accountprofile.

The systems and processes discussed above are intended to beillustrative and not limiting. One skilled in the art would appreciatethat the actions of the processes discussed herein may be omitted,modified, combined, and/or rearranged, and any additional actions may beperformed without departing from the scope of this disclosure. Moregenerally, the above disclosure is meant to be exemplary and notlimiting. Only the claims that follow are meant to set bounds as to whatthe present disclosure includes. Furthermore, it should be noted thatthe features and limitations described in any one embodiment may beapplied to any other embodiment herein, and flowcharts or examplesrelating to one embodiment may be combined with any other embodiment ina suitable manner, done in different orders, or done in parallel. Inaddition, the systems and methods described herein may be performed inreal time. It should also be noted that the systems and/or methodsdescribed above may be applied to, or used in accordance with, othersystems and/or methods.

1-120. (canceled)
 121. A method comprising: detecting a request from adevice associated with a particular user account to access a page forplaying a media item; accessing a description template that comprises aplurality of fields, wherein each respective field of the plurality offields is linked to a respective tag from a plurality of tags; accessinga plurality of comments published on the page for playing the mediaitem, wherein each respective comment of the plurality of comments wasreceived from a respective device associated with a respective useraccount; selecting a subset of the plurality of the comments publishedon the page for playing the media item based on a similarity score ofeach respective user account to the particular user account; identifyingwords or phrases within the subset of plurality of the commentspublished on the page for playing a media item and associating a tagfrom the plurality of tags to each of the words or phrases, wherein theassociating is performed using at least one of: (a) a part-of-speechtagging technique, (b) a dependency parsing technique, or (c) a domainknowledge analysis technique; populating the plurality of fields of thedescription template with words or phrases from the subset of theplurality of comments published on the page that match respective tagslinked to the plurality of fields of the description template; andgenerating, for display on the device associated with the particularuser account, the description template on the page for playing the mediaitem, after the populating.
 122. The method of claim 121, wherein thedescription template comprises at least one complete sentence formed bythe plurality of fields combined with a series of connecting words orphrases.
 123. The method of claim 121, wherein each tag of the pluralityof tags comprises information related to the nature of the media item.124. The method of claim 121, further comprising generating thedescription template by: processing one or more of: (a) a genericdescription of the media item received from a first content provider,(b) a generic description of a media item similar to the media itemreceived from a second content provider, or (c) the plurality ofcomments published on the page for playing the media item.
 125. Themethod of claim 121, wherein the accessing the description template thatcomprises the plurality of fields further comprises: retrieving anidentifier which identifies the media item; accessing a database whichstores a plurality of description template s, wherein each descriptiontemplate of the plurality of description templates is associated with arespective identifier which identifies a respective media item; andselecting, from a list of description templates associated with theidentifier which identifies the media item, the description template.126. The method of claim 121, wherein the selecting the subset of theplurality of the comments published on the page for playing the mediaitem based on the similarity score of each respective user account tothe particular user account further comprises: identifying a group ofrespective accounts, each of which is associated with a respectivedevice from which a respective comment of the plurality of comments wasreceived; selecting a subset of the group of respective accounts usingone of a collaborative filter, content-based filtering, or aknowledge-based system; and identifying, for each respective account ofthe group of respective accounts, the respective comment of theplurality of comments associated with the respective account.
 127. Themethod of claim 121, wherein the populating the plurality of fields ofthe description template with the words or phrases from the subset ofthe plurality of comments published on the page that match the tagslinked to the plurality of fields of the description template furthercomprises: creating, for each field of the plurality of fields in thedescription template, a list of the words and phrases from the subset ofthe plurality of comments published on the page that match the taglinked to the field; and selecting, for each field of the plurality offields in the description template, from the list of the words andphrases from the subset of the plurality of comments published on thepage that match the tag linked to the field, a word or phrase topopulate the field.
 128. The method of claim 121, further comprising:accessing multiple description templates associated with the media itemto concatenate the multiple description templates into a singular mediaitem description which comprises one or more paragraphs related to themedia item.
 129. The method of claim 128, wherein the multipledescription templates are concatenated into a singular media itemdescription, such that ordering of the multiple description templateswithin the singular media item description is based on an importancescore associated with each of the multiple description templates. 130.The method of claim 128, wherein the generating, for display on thedevice associated with the particular user account, the descriptiontemplate comprises: generating for display, on the device associatedwith the particular user account, the singular media item description.131. A system comprising: input/output circuitry configured to: detect arequest from a device associated with a particular user account toaccess a page for playing a media item; control circuitry configured to:access a description template that comprises a plurality of fields, eachof which is linked to a tag from a plurality of tags; access a pluralityof comments published on the page for playing the media item, whereineach respective comment of the plurality of comments was received from arespective device associated with a respective user account; select asubset of the plurality of the comments published on the page forplaying the media item based on a similarity score of each respectiveuser account to the particular user account; identify words or phraseswithin the subset of plurality of the comments published on the page andassociate a tag from the plurality of tags to each of the words orphrases, wherein the associating is performed using at least one of apart-of-speech tagging technique, a dependency parsing technique, or adomain knowledge analysis technique; populate the plurality of fields ofthe description template with words or phrases from the subset of theplurality of comments published on the page that match tags linked tothe plurality of fields of the description template; and wherein theinput/output circuitry is further configured to: generate for display onthe device associated with the particular user account the populateddescription template on the page for playing the media item.
 132. Thesystem of claim 131, wherein the description template comprises at leastone complete sentence formed by the plurality of fields combined with aseries of connecting words or phrases.
 133. The system of claim 131,wherein each tag of the plurality of tags comprises information relatedto the nature of the media item.
 134. The system of claim 131, whereinthe control circuitry is configured to generate the description templateby: processing one or more of: (a) a generic description of the mediaitem received from a first content provider, (b) a generic descriptionof a media item similar to the media item received from a second contentprovider, or (c) the plurality of comments published on the page forplaying the media item.
 135. The system of claim 131, wherein thecontrol circuitry is configured to access the description template thatcomprises the plurality of fields by: retrieving an identifier whichidentifies the media item; accessing a database which stores a pluralityof description template s, wherein each description template of theplurality of description templates is associated with a respectiveidentifier which identifies a respective media item; and selecting, froma list of description templates associated with the identifier whichidentifies the media item, the description template.
 136. The system ofclaim 131, wherein the control circuitry is configured to select thesubset of the plurality of the comments published on the page forplaying the media item based on the similarity score of each respectiveuser account to the particular user account by: identifying a group ofrespective accounts, each of which is associated with a respectivedevice from which a respective comment of the plurality of comments wasreceived; selecting a subset of the group of respective accounts usingone of a collaborative filter, content-based filtering, or aknowledge-based system; and identifying, for each respective account ofthe group of respective accounts, the respective comment of theplurality of comments associated with the respective account.
 137. Thesystem of claim 131, wherein the control circuitry is configured topopulate the plurality of fields of the description template with thewords or phrases from the subset of the plurality of comments publishedon the page that match the tags linked to the plurality of fields of thedescription template by: creating, for each field of the plurality offields in the description template, a list of the words and phrases fromthe subset of the plurality of comments published on the page that matchthe tag linked to the field; and selecting, for each field of theplurality of fields in the description template, from the list of thewords and phrases from the subset of the plurality of comments publishedon the page that match the tag linked to the field, a word or phrase topopulate the field.
 138. The system of claim 131, wherein the controlcircuitry is configured to: access multiple description templatesassociated with the media item to concatenate the multiple descriptiontemplates into a singular media item description which comprises one ormore paragraphs related to the media item.
 139. The system of claim 138,wherein the control circuitry is further configured to concatenate themultiple description templates into a singular media item description,such that ordering of the multiple description templates within thesingular media item description is based on an importance scoreassociated with each of the multiple description templates.
 140. Thesystem of claim 138, wherein the input/output circuitry is configured togenerate, for display on the device associated with the particular useraccount, the description template by: generating for display on thedevice associated with the particular user account the singular mediaitem description.